Bartlett, Christopher A.
Transnational Management
- ISBN 13:
- 9781108436694
- author:
- Bartlett, Christopher A.
- format:
- Paperback
- publisher:
- Cambridge University Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 500
- Dimensions:
- 178 mm X 255 mm
- Genre:
- 25.3 x 17.7 x 2.5 centimetres (1, Business, International, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Developing and implementing effective strategies for multinational enterprises is a complex challenge. This comprehensive textbook provides an integrated framework to guide students and instructors through the key concepts and challenges facing today's global economy.
The authors examine the development of strategy, organizational capabilities, and management roles and responsibilities in depth, using a range of practical case studies from leading experts. The eighth edition has been revised and updated to reflect the latest thinking in transnational management, with ten new cases added and four others updated.
Supplemented by online support materials, including detailed teaching notes, PowerPoint slides, and a test bank, this textbook is suitable for MBA, executive education, and senior undergraduate students studying international management, international business, or global strategy courses.
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