McGovern, Gerry
Transform
- ISBN 13:
- 9781782807384
- author:
- McGovern, Gerry
- format:
- Paperback
- publisher:
- Independent Publishing Network
- language:
- English
- Publication Year:
- 2016
- Pages:
- 210
- Dimensions:
- 228mm / 151mm
- Genre:
- Engineering & Technology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Transform: A rebel's guide for digital transformation
This book is for those who want to transform their organization and understand how power is shifting away from organizations towards citizens and customers. Gerry McGovern, author of this sixth book on web culture and economy, shares his expertise on customer top tasks and offers practical methods to simplify complex systems.
McGovern's approach focuses on understanding the evidence and data, even when it goes against instinct, and is ideal for those who enjoy problem-solving and are willing to challenge assumptions.
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