Basile, Tom

Tough Sell

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ISBN 13:: 9781612349008
author:: Basile, Tom
format:: HardBack
publisher:: Potomac Books Inc
language:: English
Publication Year:: 2017
Pages:: 320
Dimensions:: 23.37 x 16 x 3.3 centimetres (1.
Genre:: Nonfiction, Social Sciences, Media Studies,
Condition:: New
Availability:: Item usually sent within 10 working days

£23.83

Current Stock: 1

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Description

Description

Tough Sell: Fighting the Media War in Iraq by Tom Basile explores the complexities of communication during wartime. During his time as a civilian advisor in Iraq, Basile witnessed firsthand how the media's reporting and the Bush administration's home-front communications strategy intersected. He argues that policymakers must effectively articulate their strategy, manage their message, and counter misinformation to execute policy successfully. Basile critiques the media's role in shaping public perception of the war and assesses the risks of failing to do so. This book offers a unique perspective on the media war in Iraq, blending Basile's personal story with lessons that can improve our understanding of how to communicate about and prosecute the War on Terror.

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