Jason Vuic
The Yugo: The Rise and Fall of the Worst Car in History
- ISBN 13:
- 9780809098958
- author:
- Jason Vuic
- format:
- Paperback
- publisher:
- Farrar, Straus and Giroux
- language:
- English
- Publication Year:
- 2011
- Pages:
- 272
- Dimensions:
- 147 mm X 222 mm
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Yugo: The Rise and Fall of the Worst Car in History The Yugo's story is one of unlikely success and catastrophic failure. In the 1980s, the car became an international joke, but its creation was the result of a complex web of events. A combination of factors, including a willing U.S. State Department, a Detroit auto industry in crisis, and a hole in the market for cheap subcompacts, led to the Yugo's production. Jason Vuic's book tells the story of the car that became a symbol of the automotive industry's failures. With a keen eye for detail, Vuic explores the men and women behind the Yugo's creation, from the American CEO who stumbled upon the car to the Yugoslav communists who built it. The result is a fascinating tale of business, politics, and economics that sheds light on a pivotal moment in automotive history. Through Vuic's engaging narrative, the Yugo's rise and fall is revealed in all its complexity, from the initial enthusiasm for the car to its eventual downfall. This is a story of how a single car became a symbol of a larger industry's mistakes, and how it continues to fascinate and inform us today.
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