Sasha Issenberg
The Victory Lab
- ISBN 13:
- 9780307954800
- author:
- Sasha Issenberg
- format:
- Paperback
- publisher:
- Broadway Books
- language:
- English
- Publication Year:
- 2013
- Pages:
- 385
- Dimensions:
- 13.21 x 2.03 x 20.32 centimetres
- Genre:
- Political Science
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg. In the world of politics, a new approach is revolutionizing the way campaigns are run. Behavioural psychology and randomized experiments are being used to gain insights into human decision-making, allowing for more effective persuasion and mobilization of voters. This book tells the story of the analytical revolution that's changing the face of modern politics. Journalist Sasha Issenberg explores the techniques being used by smartest campaigns, from innovative ways to reach voters to heavily researched electioneering methods. He shows how these new approaches are being put into practice by key figures in American politics, with surprising results. A clear-eyed and energetically reported account, The Victory Lab offers a provocative look at political marketing and the increasing power of analytics.
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