Reichheld, Fred
The Ultimate Question 2.0
- ISBN 13:
- 9781422173350
- author:
- Reichheld, Fred
- format:
- HardBack
- publisher:
- Harvard Business School Press
- language:
- English
- Publication Year:
- 2011
- Pages:
- 224
- Dimensions:
- 23.6 x 15.2 x 2.3 cm
- Genre:
- Budgeting & financial management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-driven World by Frederick F. Reichheld and Rob Markey In this updated edition, business loyalty expert Fred Reichheld explores how companies have transformed their performance by putting customer feedback at the centre of their business. He explains the fundamental concept of Net Promoter, its connection to growth and sustained success, and demonstrates its power to energize employees and delight customers. Reichheld shares compelling stories of companies that have achieved extraordinary financial results by adopting a customer-centric approach. With his trademark clarity, he presents a practical blueprint for long-term growth and success. This book provides valuable insights into the closed-loop feedback process and how it can drive business transformation.
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