Martin, Raymond
The Trend Forecaster's Handbook: Second Edition
- ISBN 13:
- 9781786273840
- author:
- Martin, Raymond
- format:
- Paperback / softback
- publisher:
- Laurence King Publishing
- language:
- English
- Publication Year:
- 2019
- Pages:
- 240
- Dimensions:
- 28 x 21.7 x 2.1 centimetres (0.3
- Genre:
- Nonfiction, Social Sciences, Future Studies,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Trend Forecaster's Handbook is a comprehensive guide to understanding and tracking trends, providing the skills to inform research, design, and product development. This highly visual textbook introduces the world of trend forecasting and consumer insight in a step-by-step way, featuring quotes, interviews, and case studies of key players. Practical exercises and examples allow students to experience the techniques and methodologies explored.
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