Gladwell, Malcolm
The Tipping Point: How Little Things Can Make a Big Difference
- ISBN 13:
- 9780349113463
- author:
- Gladwell, Malcolm
- format:
- Paperback
- publisher:
- Abacus
- language:
- English
- Publication Year:
- 2002
- Pages:
- 288
- Dimensions:
- 124 mm X 196 mm
- Genre:
- Nonfiction : Social Sciences : General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Tipping Point: How Little Things Can Make a Big Difference Many of the problems we face, from crime to teenage delinquency to traffic jams, behave like epidemics. They don't change predictably with effort, but can suddenly shift in direction. Years of intervention may have no impact, yet the right intervention at the right time can start a chain reaction. Understanding these 'tipping points' is crucial to confronting and solving many of the social issues we face. Malcolm Gladwell explores the implications of this idea, not just for politicians and policy-makers, but for everyday experience. He reveals how to develop strategies for everything from raising a child to running a company. This book offers a new way of viewing the world and finding solutions to complex problems. By examining the factors that contribute to these sudden changes, Gladwell provides a fresh perspective on how to make a difference in our personal and professional lives.
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