Schurman, Bradley
The Super Age: Decoding Our Demographic Destiny
- ISBN 13:
- 9780063048751
- author:
- Schurman, Bradley
- format:
- Hardback
- publisher:
- Harper Business
- language:
- English
- Publication Year:
- 2022
- Pages:
- 272
- Dimensions:
- 22.9 x 15.2 x 2.4 centimetres (0
- Genre:
- Nonfiction, Social Sciences, Demography,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The Super Age: Decoding Our Demographic Destiny by Bradley Schurman As our global population ages, a significant shift is underway. By 2021, over 35 countries had reached the point where more than one-fifth of their national populations were over the age of 65. This phenomenon, known as the Super Age, will continue to grow in the coming decades. The implications of this demographic change are far-reaching. Governments and businesses must adapt to a future with fewer working-age individuals, which could impact funding for social security programs and lead to increased costs for healthcare and housing. On the other hand, older consumers are becoming an increasingly important market, driving changes in marketing strategies and product development. Schurman explores the potential consequences of this seismic shift in population demographics, examining how it will affect our collective future and the way we live, work, and interact with one another.
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