Steve Martin , Noah Goldstein , Professor Robert B. Cialdini
The small BIG: Small Changes that Spark Big Influence
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- ISBN 13:
- 9781781252758
- author:
- Steve Martin , Noah Goldstein , Professor Robert B. Cialdini
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 2015
- Pages:
- 304
- Dimensions:
- 12.9 x 2.2 x 19.8 cm
- Genre:
- Health, Family & Lifestyle, Psychology & Psychiatry,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Small changes can have a significant impact. In today's information-overloaded world, it's often the smallest adjustments that lead to the biggest differences in results. The Small BIG presents over fifty small changes from the little adjustments that make meetings more effective to the costless alteration of correspondence that saved a government millions. These surprising, powerful and tiny changes are backed by extensive scientific research and offer deceptively simple solutions to everyday challenges. By applying these small changes, you can potentially mean the difference between failure and success in your personal or professional life.
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