Jock Busuttil

The Practitioner's Guide To Product Management (Top 5 Things Learn/Hard Way)

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ISBN 13:
9780349406749
author:
Jock Busuttil
format:
Paperback
publisher:
Piatkus
language:
English
Publication Year:
2015
Pages:
208
Dimensions:
15.6 x 2.1 x 23.5 cm
Genre:
Business, Finance & Law, Management, Balanced Scorecard
Condition:
New
Availability:
Item usually sent within 10 working days
£13.36

Description

Product management has become an essential discipline for companies looking to succeed in today's fast-paced technology landscape. With the rapid evolution of innovation and the ease of creating technology products, it's never been more crucial to bring successful products to life. In "The Practitioner's Guide To Product Management", Jock Busuttil provides a comprehensive overview of the role, its history, and its future. The book delves into real-world examples of product successes and failures, revealing key pitfalls to avoid and providing insights into how to increase your product's chances of success. With this practical guide, you'll gain a deeper understanding of the art, science, and skill required to bring products to market. Whether you're new to product management or looking to enhance your skills, this book offers valuable advice on starting, developing, and selling successful products.

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