Cohen, Adam

The Perfect Store: Inside EBay

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ISBN 13:
9780749924034
author:
Cohen, Adam
format:
Paperback
publisher:
Piatkus
language:
English
Publication Year:
2003
Pages:
320
Dimensions:
144 mm X 198 mm
Genre:
Retail sector
Condition:
New
Availability:
Item usually sent within 5 working days
£22.99

Description

The story of eBay's remarkable rise to success is told in this book. From humble beginnings as a way for its founder to help his fiancee trade with other collectors, eBay has evolved into one of the most visited and successful commercial sites on the internet. With over 1.6 million visitors per day, it has created a "perfect market" that has changed the face of business. The book reveals the fascinating impact of eBay's virtual marketplace on its users, from enthusiasts who bid on everyday items to entrepreneurs who rely on the site for their income. It also examines why eBay has succeeded where many other dot-coms have failed, providing valuable insights into how the web is changing business and what the future may hold. This book provides a unique perspective on the world of e-commerce and is essential reading for anyone trying to understand the impact of online marketplaces on modern business.

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