Robbin Phillips

The Passion Conversation

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ISBN 13:
9781118533338
author:
Robbin Phillips
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2013
Pages:
224
Dimensions:
21.59 x 14.99 x 2.29 centimetres
Genre:
Business, General, Business,
Condition:
New
Availability:
Item usually sent within 2 working days
£16.91

Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

This book shows how businesses can spark meaningful conversations with their customers, ultimately driving financial success. By understanding the motivations behind word-of-mouth marketing, you'll learn how to create a thriving community that sustains itself.

With practical examples and workbook exercises, The Passion Conversation provides a new perspective on marketing. It explains how every marketing problem is rooted in people problems, and how customer communities can drive financial impact.

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