Robbin Phillips
The Passion Conversation
- ISBN 13:
- 9781118533338
- author:
- Robbin Phillips
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2013
- Pages:
- 224
- Dimensions:
- 21.59 x 14.99 x 2.29 centimetres
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
This book shows how businesses can spark meaningful conversations with their customers, ultimately driving financial success. By understanding the motivations behind word-of-mouth marketing, you'll learn how to create a thriving community that sustains itself.
With practical examples and workbook exercises, The Passion Conversation provides a new perspective on marketing. It explains how every marketing problem is rooted in people problems, and how customer communities can drive financial impact.
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