Frederick Errington

The Noodle Narratives

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ISBN 13:
9780520276345
author:
Frederick Errington
format:
Paperback
publisher:
University of California Press
language:
English
Publication Year:
2013
Pages:
216
Dimensions:
22.9 x 15.2 x 1.5 centimetres (0
Genre:
Cooking, Food & Drink, International, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£22.95

Description

Instant noodles have become one of the most widely consumed industrial foods globally. Their appeal transcends age, income, and cultural background. This study examines the history, manufacturing, marketing, and consumption of instant noodles in three distinct markets: Japan, the United States, and Papua New Guinea. The authors explore how instant noodles have transformed societies in each market. In Japan, they have become a staple food, with manufacturers continually adapting flavors, toppings, and packaging to meet changing consumer preferences. In contrast, instant noodles have taken on different roles in the US, serving as a comfort food for college students, nostalgic parents, and even prison inmates. In Papua New Guinea, they provide cheap food options for urban poor households, while also promoting consumerism. The global "Big Food" industry is also examined, with instant noodles offering insights into the pros and cons of capitalist provisioning.

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