Rotoloni, Robert J.
The Nikon Camera in America, 1946-1953
- ISBN 13:
- 9780786432219
- author:
- Rotoloni, Robert J.
- format:
- Paperback
- publisher:
- McFarland
- language:
- English
- Publication Year:
- 2008
- Pages:
- 227
- Dimensions:
- 25.1 x 17.8 x 1.5 cm
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The Nikon Camera in America, 1946-1953 by Michael Wescott Loder This book examines the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics in the United States between 1946 and 1951. The focus is on the San Francisco-based Overseas Finance and Trading Company, which played a major role in importing Nikon products from 1949 to 1953. The company's leaders, Hans Liholm and Adolph Gasser, provided crucial marketing and technical guidance to Nikon during its formative years. This book delves into their roles and the impact they had on the development of the Nikon brand in America. By exploring this period in photography history, Loder sheds light on a pivotal moment in the growth of Nikon's global presence.
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