Bingen, Steven
The MGM Effect: How a Hollywood Studio Changed the World
- ISBN 13:
- 9781493060542
- author:
- Bingen, Steven
- format:
- Hardback
- publisher:
- The Lyons Press
- language:
- English
- Publication Year:
- 2022
- Pages:
- 360
- Dimensions:
- 26.2 x 18.7 x 2.8 centimetres (1
- Genre:
- Arts & Photography, Performing Arts, Film & Video,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The MGM Lion: A Symbol of Hollywood's Enduring Legacy Metro-Goldwyn-Mayer's iconic emblem has been synonymous with the film industry for nearly a century, appearing in thousands of movies since 1924. Its influence extends far beyond the entertainment sector, making it one of the most recognizable corporate symbols globally. Over time, MGM's fortunes have waxed and waned, but its mystique remains strong. This book explores what made MGM a dominant force in Hollywood's early years, how it presented itself to the world, and its lasting impact on various industries such as design, merchandising, music, and dance. Today, the MGM lion presides over not only movies but also resorts, real estate, theme parks, casinos, golf courses, consumer products, and airlines worldwide. A fascinating look at this Hollywood legend's enduring influence is presented in this book.
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