Sagalow, Ty
The Making of Lemonade
- ISBN 13:
- 9781977207982
- author:
- Sagalow, Ty
- format:
- Paperback
- publisher:
- Outskirts Press
- language:
- English
- Publication Year:
- 2019
- Pages:
- 110
- Dimensions:
- 22.9 x 15.2 x 0.8 centimetres (0
- Genre:
- Business, Business History, ,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Making of Lemonade by Ty Sagalow is a story about the origins of a revolutionary insurance company that disrupted a trillion-dollar industry. Founded by two Israeli entrepreneurs who knew little about insurance, Lemonade Insurance quickly gained notoriety for its innovative approach to the industry. At its core, Lemonade's success was built on a simple yet contentious model: the more it denied or delayed paying claims, the more money it made. This inherent conflict between the provider and customer created tension and mistrust, but also drove innovation. The company's story is one of personal transformation as well, as its co-founder recounts his journey from a successful executive to a passionate advocate for change. Through Lemonade's history, Sagalow sheds light on the complexities of the insurance industry and the need for reform. This book offers a unique perspective on the intersection of business, economics, and human relationships.
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