Viki, Tendayi
The Lean Product Lifecycle: A Playbook for Developing Innovative and Profitable New Products
- ISBN 13:
- 9781292186412
- author:
- Viki, Tendayi
- format:
- Paperback
- publisher:
- Pearson Education Limited
- language:
- English
- Publication Year:
- 2016
- Pages:
- 192
- Dimensions:
- 23.4 x 15.6 centimetres (0.48 kg
- Genre:
- Nonfiction, Technology, Industrial Design
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Developing innovative new products and business models while managing your core portfolio is made easier with this playbook. It provides frameworks, methods, and tools to help you navigate the 6 key phases of a product's life: IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE. You'll discover how to develop products according to their life stage and ensure the right investment for each is assigned. The book includes a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. This practical guide helps you take a new product from idea to scale within a market, making it an invaluable resource for leaders, middle managers, and entrepreneurs.
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