Greenfield, Jerry
The Inside Scoop
- ISBN 13:
- 9780517883709
- author:
- Greenfield, Jerry
- format:
- Paperback
- publisher:
- Random House USA Inc
- language:
- English
- Publication Year:
- 1995
- Pages:
- 276
- Dimensions:
- 22.9 x 15.2 x 1.8 cm
- Genre:
- Desserts
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Ben & Jerry's: The Inside Scoop is a behind-the-scenes look at the entrepreneurial journey of two '60s holdovers who built a single ice cream store into a multimillion-dollar company. With a keen eye for detail, the former CEO of Ben & Jerry's shares the story of how they overcame challenges, including a high-profile clash with Häagen-Dazs, to achieve success.
This insightful account provides a unique perspective on the company's humble beginnings, from opening their first ice cream shop in a renovated gas station, to growing into one of America's hottest companies.
With a focus on the entrepreneurial spirit and the power of a social conscience, Ben & Jerry's: The Inside Scoop is a fascinating read for anyone interested in business, entrepreneurship, and the history of the food industry.
Related Products
Related Products
Facing Marat Safin: Symposium of a Champion
Malinowski, Scoop
The Insider
Richardson, Matthew
The Insiders
Howe, Cath
London (See Inside) (See Inside)
Daynes, Katie
Look Inside an Airport (Usborne Look Inside)
Jones, Rob Lloyd