Finkel, Robert

The IBM Poster Program: Visual Memoranda

(No reviews yet) Write a Review

ISBN 13:: 9781848224704
author:: Finkel, Robert
format:: Paperback / softback
publisher:: Lund Humphries Publishers Ltd
language:: English
Publication Year:: 2021
Pages:: 136
Dimensions:: 29 x 24 centimeters
Genre:: Arts & Photography, Design, Graphic Arts,
Condition:: New
Availability:: Item usually sent within 20 working days

£25.92

Current Stock: 5

Quantity:

Description

Description

The IBM Poster Program Visual Memoranda by Robert Finkel and Shea Tillman is a unique collection of mid-century corporate graphic design. In the late 1960s, IBM's President Thomas J. Watson Jr. commissioned a poster program to elevate internal communications and initiatives within the company. A team of designers, led by Ken White, John Anderson, and Tom Bluhm, created a series of posters that were displayed throughout IBM campuses. These posters showcased a range of creative approaches, including figurative typography, dry humor, visual puns, and photography. The designs not only conveyed important messages but also offered a commentary on corporate employee communications of the period. Many of the posters won awards and were later 're-appropriated' by enthusiastic IBM employees. This book brings together some of the most creative examples of mid-century corporate graphic design, offering a fascinating insight into the world of corporate communication during this era.

View AllClose