Bunyard, John
The Honest Persuaders (paperback)
- ISBN 13:
- 9781446194430
- author:
- Bunyard, John
- format:
- Paperback
- publisher:
- lulu
- language:
- English
- Publication Year:
- 2011
- Pages:
- 198
- Dimensions:
- 23.4 x 15.6 x 1.1 centimetres (0
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Business marketing has been exposed as a weak force. In its place, John Bunyard presents a new model built on demonstrable truth. This approach has already yielded extraordinary market-place results and has been vindicated by breakthroughs in neuroscience. The basis of this model lies in the importance of the dopamine reward system. New technologies and business-minded scientists have made it possible for all businesses to create new customer relationships based on veracity rather than hyperbole and deception. By adopting this approach, businesses can establish more meaningful connections with their customers.
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