Skaggs, Steven

The Hidden Factor: Mark and Gesture in Visual Design

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ISBN 13:
9780262048569
author:
Skaggs, Steven
format:
Hardback
publisher:
MIT Press
language:
English
Publication Year:
2023
Pages:
192
Dimensions:
23.9 x 19.1 x 2 centimetres (0.3
Genre:
Arts & Photography, Design, Graphic Arts,
Condition:
New
Availability:
Item usually sent within 20 working days
£20.54

Description

The Hidden Factor: Mark and Gesture in Visual Design by Steven Skaggs is an insightful exploration of the gestural mark in the designed world. This beautifully illustrated book delves into the tension between marks, images, and words, revealing how gestures and mark-making operate on an equal level with these concepts. Skaggs examines various types of marks, from physical scratches to intentional hand-drawn characters, demonstrating that the gestural mark is often hidden within both images and typographic forms. The book sheds light on how our desire for conceptual information can suppress awareness of marking, particularly in the tension between word and mark where legibility is a concern. With expressive calligraphic art, graffiti, and other gorgeous marks, The Hidden Factor offers an eye-opening read that highlights the importance and prevalence of the mark in everything we see.

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