Phil Rosenzweig
The Halo Effect: How Managers let Themselves be Deceived
- ISBN 13:
- 9781471137167
- author:
- Phil Rosenzweig
- format:
- Paperback
- publisher:
- Simon & Schuster UK
- language:
- English
- Publication Year:
- 2014
- Pages:
- 288
- Dimensions:
- 13 x 1.8 x 19.8 cm
- Genre:
- Business, Finance & Law, Management,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Halo Effect and the Eight Other Business Delusions that Deceive Managers by Philip M. Rosenzweig Many business gurus make bold claims, backed by supposedly irrefutable research, about what makes one company successful and another not. However, these claims are often based on flawed assumptions and delusions. These errors of thinking can be found in many business publications and management books, leading to a lack of critical thinking about what truly drives business success. At the heart of these delusions is the Halo Effect, where the success of one company is attributed to its overall attributes, such as strategy, values, leadership, and execution. However, when the company's performance declines, these same attributes are suddenly seen as the cause of the problem. This approach to business is not only misleading but also misguided, as it fails to acknowledge the inherent risks and uncertainties of business decision-making. This book offers a fresh perspective on business management, one that focuses on strategic choice and execution, while recognizing the risks and uncertainties involved. With a witty and irreverent tone, Rosenzweig challenges the conventional wisdom of business management and provides a more accurate way of thinking about leading a company.
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