Vaidhynathan, Siva

The Googlization of Everything:

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ISBN 13:: 9780520258822
author:: Vaidhynathan, Siva
format:: HardBack
publisher:: University of California Press
language:: English
Publication Year:: 2011
Pages:: 280
Dimensions:: 23.1 x 15.7 x 2.3 cm
Genre:: Corporate & Business History - Strategies
Condition:: New
Availability:: Item usually sent within 10 working days

£33.65

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Description

Description

The Googlization of Everything: (And Why We Should Worry) In 2000, Google's mission to organize the world's information and make it universally accessible seemed like a bold yet exciting vision. Its motto, "Don't be evil," was meant to guide its actions. However, as Siva Vaidhyanathan argues in this book, our increasing reliance on Google has led to unintended consequences. Vaidhyanathan examines the impact of Google's expansion across the globe, particularly in China, and highlights concerns about intellectual property and the Google Book Search project. He also assesses the effects of Googlization on how we think and propose an alternative internet ecosystem that prioritizes the benefits of all users, rather than concentrating power in one company. By exploring these issues, Vaidhyanathan encourages readers to consider the broader implications of our digital world and the need for a more balanced approach to technology.

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