Galloway, Scott
The Four
- ISBN 13:
- 9780552173438
- author:
- Galloway, Scott
- format:
- Paperback
- publisher:
- Corgi Books
- language:
- English
- Publication Year:
- 2018
- Pages:
- 336
- Dimensions:
- 19.8 x 12.7 x 2.1 centimetres (0
- Genre:
- , Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway. What makes these four companies so powerful? Most people think they know how they got there, but the truth is far more complex. In this insightful book, Scott Galloway deconstructs the strategies that underpin their success, revealing how they manipulate our fundamental emotional needs to achieve a level of influence unmatched by any other firms. Galloway's analysis shows how these companies have infiltrated our lives, and why the stock market tends to forgive them for mistakes others would face severe consequences for. He also explores what this means for businesses and individuals looking to compete or do business with these giants.
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