Zarrella, Dan
The Facebook Marketing Book
- ISBN 13:
- 9781449388485
- author:
- Zarrella, Dan
- format:
- Paperback
- publisher:
- OReilly Media
- language:
- English
- Publication Year:
- 2011
- Pages:
- 288
- Dimensions:
- 15.2 x 20.3 x 1.5 cm
- Genre:
- Business & Economics / Marketing / General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Facebook Marketing Book provides proven tactics for building your brand and engaging customers on the world's largest social network. With 500 million active users worldwide, Facebook offers a vast audience, but navigating its complex environment can be daunting.
This comprehensive guide covers the essential tools and features of Facebook, including Profiles, Groups, Pages, Applications, Ads, Events, and etiquette. You'll learn how to approach Facebook's social networking world with clear, actionable items, explore tactics for using its features, and measure the results of your campaigns with key performance indicators.
Whether you're a marketing professional, entrepreneur, or small business owner, this book will help you make sense of the social network marketing landscape and develop effective Facebook marketing strategies that drive real results.
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