Eaton, Annie
The Extended Reality Blueprint: Demystifying the Ar/VR Production Process
- ISBN 13:
- 9781394207688
- author:
- Eaton, Annie
- format:
- Hardback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2024
- Pages:
- 240
- Dimensions:
- 23.4 x 15 x 2.3 centimetres (0.5
- Genre:
- Nonfiction
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Extended Reality Blueprint offers a tried-and-tested approach to integrating augmented and virtual reality into your business. Annie Eaton, a leading producer of immersive content in the XR space, presents the discovery and product development process through an immersive technology lens.
Learn how top companies like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries are leveraging extended reality for greater market share, engagement, and profit. Discover the latest applications of extended reality, including augmented and virtual reality, and gain insights into the steps of the XR product development process.
Assemble effective teams to bring your projects to fruition and success, and learn from real-world examples and lessons learned from businesses that have taken the leap into extended reality. This book delivers a concrete, actionable process for bringing extended reality into your organization and embracing this crucial technology to remain current.
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