Liedtka, Jeanne
The Experimentation Field Book: A Step-By-Step Project Guide
- ISBN 13:
- 9780231214179
- author:
- Liedtka, Jeanne
- format:
- Paperback
- publisher:
- Columbia Business School Publishing
- language:
- English
- Publication Year:
- 2024
- Pages:
- 104
- Dimensions:
- 21.3 x 22.1 x 1.5 centimetres (0
- Genre:
- Professional & Vocational, Business, Management,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Experimentation Field Book: A Practical Guide to Designing and Conducting Useful Experiments. Experimentation is an essential part of innovation, connecting new ideas with practical application. In daily life and in organizations, experimentation is crucial for testing products, services, and strategies. However, there is a need for actionable guidance on designing and executing high-quality experiments that can be applied in real-life settings. This book provides a hands-on manual for crafting and conducting useful experiments. It guides readers through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, using an interactive and exercise-oriented format. The book includes a step-by-step framework with user-friendly instructions and templates to customize in projects.
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