Willan, Mo
The Essentials of Contemporary Marketing
- ISBN 13:
- 9781472988577
- author:
- Willan, Mo
- format:
- Hardback
- publisher:
- Bloomsbury Business
- language:
- English
- Publication Year:
- 2021
- Pages:
- 272
- Dimensions:
- 23.6 x 15 x 3 centimetres (0.55
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
The Essentials of Contemporary Marketing by Mo Willan provides a comprehensive understanding of modern marketing strategies and their application in today's business landscape. As traditional techniques continue to lose effectiveness, contemporary approaches have become the most reliable way to expand outreach and meet the evolving needs of consumers. This book covers a wide range of topics, including consumer behaviour, marketing research, services marketing, brand management, global marketing, and ethics in marketing. Each chapter is supported by real-world case studies from companies such as online marketplaces, McLaren, Unilever, UBS, and Virgin Money, providing practical insight into how marketing is developing in the 21st century. With a focus on practicality over theory-based content, The Essentials of Contemporary Marketing offers a valuable resource for students, business professionals, and anyone looking to stay up-to-date with the latest marketing trends.
Related Products
Related Products
The Essential Seder: A Contemporary Haggadah
GrossZuchman, Deborah
Contemporary Art (Art Essentials)
Rudd, Natalie
Destination Marketing: Essentials
Pike, Steven
The Essential Guide to Contemporary Dance Techniques
Clarke, Melanie
Essential Guide to Capital Markets
Teshome, Selamawit