Rogers, David

The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

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ISBN 13:
9780231196581
author:
Rogers, David
format:
Hardback
publisher:
Columbia University Press
language:
English
Publication Year:
2023
Pages:
328
Dimensions:
22.9 x 15 x 3.3 centimetres (0.6
Genre:
Business, Management, Science,
Condition:
New
Availability:
Item usually sent within 10 working days
£25.19

Description

The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change By David L. Rogers, Columbia University Press, 2023, 328 pages, hardcover. Digital transformation is no longer just a buzzword - it's a necessity for businesses to survive in today's fast-paced world. However, many companies are struggling to adapt, with 70% admitting they're failing to transform. In this book, acclaimed author and C-suite advisor David L. Rogers identifies the five biggest barriers to digital transformation and provides a practical blueprint for organizational change. Rogers shares real-world case studies from successful companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company, illustrating how they overcame these challenges. With step-by-step planning tools and expert advice, The Digital Transformation Roadmap shows leaders how to break through inertia and rebuild their organization for a world of constant change.

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