Michael M. Kaiser
The Cycle
- ISBN 13:
- 9781611684001
- author:
- Michael M. Kaiser
- format:
- HardBack
- publisher:
- Brandeis University Press
- language:
- English
- Publication Year:
- 2013
- Pages:
- 208
- Dimensions:
- 15.24 x 2.29 x 22.86 centimetres
- Genre:
- Business, General, Arts & Photography,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Cycle: A Practical Approach to Managing Arts Organizations by Michael M. Kaiser and Brett E. Egan is a comprehensive guide for arts organizations seeking to sustain remarkable creativity and success. At its core, the cycle of successful arts organizations revolves around strong programmatic marketing campaigns that encourage participation in their programs. This, combined with exciting activities that draw people to the organization as a whole, creates a sense of enthusiasm that attracts external supporters, including donors, board members, and volunteers. When this engine is humming, resources are reinvested in more and better art, which is then marketed aggressively. By understanding and harnessing this self-reinforcing cycle, arts organizations can diagnose and remedy problems, ultimately leading to sustained creativity, financial stability, and a fulfilling experience for all involved.
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