Gannett, Allen
The Creative Curve: How to Develop the Right Idea, at the Right Time
- ISBN 13:
- 9780753548738
- author:
- Gannett, Allen
- format:
- Paperback / softback
- publisher:
- W H Allen
- language:
- English
- Publication Year:
- 2018
- Pages:
- 288
- Dimensions:
- 21.6 x 13.5 x 2 centimetres (0.2
- Genre:
- Health & Wellbeing, Self Help, Personal Growth
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. For too long, we've been told stories about creative geniuses who effortlessly come up with groundbreaking ideas. But what we're not told is that there's a science and method behind mainstream success. Allen Gannett reveals the four laws of creativity that have proven to work. New ideas are surprising at first, but slowly become familiar as we get used to them. The key lies in finding a balance between what feels safe and what's innovative. By understanding this sweet spot, you can spend more time on ideas that really break out and less time on those destined to fail. With stories from successful entrepreneurs and innovators, The Creative Curve will help you conceive great ideas that can achieve major success.
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