Dave Gray , Thomas Vander Wal
The Connected Company
- ISBN 13:
- 9781491919477
- author:
- Dave Gray , Thomas Vander Wal
- format:
- Paperback
- publisher:
- OReilly Media
- language:
- English
- Publication Year:
- 2014
- Pages:
- 312
- Dimensions:
- 22.9 x 15.2 x 1.7 cm
- Genre:
- Business, Finance & Law, Management, Distribution
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To stay ahead, your company must become a connected company, engaging deeply with workers, partners, and customers to change how work is done, measured, and rewarded. By adopting this new way of thinking, companies can learn and adapt over time, moving faster than their competitors in rich networks of possibility. This book examines the principles behind connected companies and shows you how your business can use these same strategies to thrive in today's ever-changing global marketplace.
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