Chen, Andrew
The Cold Start Problem: How to Start and Scale Network Effects
- ISBN 13:
- 9781847942791
- author:
- Chen, Andrew
- format:
- Paperback
- publisher:
- Penguin (Cornerstone)
- language:
- English
- Publication Year:
- 2023
- Pages:
- 400
- Dimensions:
- 19.8 x 12.7 x 2.5 centimetres (0
- Genre:
- Computers, Networking, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen
Launching a product can be a daunting task, especially when you're just starting out. The hardest part is getting started, and growth can feel impossible. This is the cold start problem. In this book, Andrew Chen, a Silicon Valley insider, shares his insights on how to overcome this challenge by harnessing the power of network effects.
Chen draws on interviews with the founders of successful companies, including Uber, LinkedIn, Airbnb, and Zoom, to illustrate the stages that every product must go through to be successful. He provides a clear and actionable guide on how to launch, scale, and thrive in the competitive world of start-ups.
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