Chen, Andrew
The Cold Start Problem: How to Start and Scale Network Effects
- ISBN 13:
- 9780062969743
- author:
- Chen, Andrew
- format:
- Hardback
- publisher:
- Harper Business
- language:
- English
- Publication Year:
- 2021
- Pages:
- 400
- Dimensions:
- 23.1 x 15.5 x 3.6 centimetres (0
- Genre:
- Business, Entrepreneurship, Business,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen
Launching and scaling new products remains difficult in today's technology-driven landscape. Despite advancements in software development, startups face significant challenges entering the market, including stiff competition, copycats, and ineffective marketing channels.
This book offers practical frameworks and principles for creating and building network effects into products, drawing on the author's experience at Andreessen Horowitz and as an executive at Uber. With insights from interviews with CEOs and founding teams of prominent tech companies, Chen provides a unique perspective on how to overcome the "cold start problem" and achieve viral growth and word-of-mouth success.
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