Venkat Ramaswamy , Kerimcan Ozcan
The Co-Creation Paradigm
- ISBN 13:
- 9780804789158
- author:
- Venkat Ramaswamy , Kerimcan Ozcan
- format:
- HardBack
- publisher:
- Stanford University Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 360
- Dimensions:
- 15.2 x 3 x 22.9 cm
- Genre:
- Business, Finance & Law, Management, Strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A fundamental shift in how we conceive value is underway. As individuals become increasingly central to value creation, organizations must adapt by engaging stakeholders as co-creators. This transformation requires enterprises to build engagement platforms and management systems that foster creative collaboration. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan outline a blueprint for the co-creative enterprise, economy, and society in their book. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm presents a conceptual framework to guide organizations across sectors in adopting this approach. By challenging traditional ideas about business and value, this book offers a new perspective on the future of "business as usual".
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