Roberts, Andrew

The Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron

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ISBN 13:: 9781398508712
author:: Roberts, Andrew
format:: Paperback
publisher:: Simon & Schuster Ltd
language:: English
Publication Year:: 2023
Pages:: 560
Dimensions:: 19.8 x 13 x 3.4 centimetres (0.3
Genre:: Biography, Historical, Biography,
Condition:: New
Availability:: Item usually sent within 10 working days

£11.76

Current Stock: 5

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Description

Description

The Chief: The Life of Lord Northcliffe, Britain's Greatest Press Baron A biography of Alfred Harmsworth, 1st Viscount Northcliffe, who revolutionized popular journalism with his innovative approach to news and media. Born into a modest background, Northcliffe rose to become the owner of several prominent newspapers, including the Daily Mail and Daily Mirror, and was instrumental in shaping the British press landscape. Through his business acumen and journalistic brilliance, Northcliffe transformed the way news was consumed and disseminated. His legacy continues to be felt today, with his impact on modern journalism still debated among scholars and industry experts. This biography offers a nuanced exploration of Northcliffe's life, revealing both his visionary qualities and his flaws. With meticulous research and engaging prose, Andrew Roberts brings to life the story of Lord Northcliffe, a complex figure who played a pivotal role in shaping British media history.

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