ButlerAdams, Will
The Brompton: Engineering for Change
- ISBN 13:
- 9781788168304
- author:
- ButlerAdams, Will
- format:
- Hardback
- publisher:
- Profile Books Ltd
- language:
- English
- Pages:
- 288
- Dimensions:
- 23.6 x 15.8 x 2.6 centimetres (0
- Genre:
- Sports & Recreation, Cycling, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Brompton Engineering for Change For over 40 years, the Brompton bike has remained virtually unchanged, a testament to its ingenious design and the entrepreneurial spirit of its creators. This book takes a behind-the-scenes look at Brompton Bicycle Ltd, revealing the story of how a small company grew to become one of the biggest cycling brand names in the world. From its humble beginnings to its current status as a global leader in the cycling industry, the Brompton's modular design has stood the test of time, weathering financial crises, technological changes, and other challenges that have threatened many businesses. This book is a masterclass in entrepreneurship, manufacturing, and scaling a business, offering valuable insights into the company's success. By examining the Brompton's history and design, this book provides a unique perspective on the intersection of innovation, business, and industry.
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