Kevin Kaiser

The Blue Line Imperative

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ISBN 13:
9781118510889
author:
Kevin Kaiser
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2013
Pages:
400
Dimensions:
17.53 x 2.29 x 24.64 centimetres
Genre:
Business, Management, General,
Condition:
New
Availability:
Item usually sent within 4 working days
£26.08

Description

A groundbreaking guide to making profitable business decisions. This book explains why every decision a company makes either creates value or detracts from it, and how leaders can make value-creation the centrepiece of every business decision. The authors, respected academics at INSEAD, introduce their approach called "Blue-Line Management" (BLM), which provides guidelines for making customer needs and wants the driver of all business activities. By implementing BLM principles and practices, companies can improve long-term success. With examples from leading companies worldwide, this book shows how to apply BLM in practice, helping readers make better business decisions and achieve their goals.

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