Gioia, Ted
The Birth (and Death) of the Cool
- ISBN 13:
- 9781682750155
- author:
- Gioia, Ted
- format:
- Paperback / softback
- publisher:
- Fulcrum Publishing
- language:
- English
- Publication Year:
- 2019
- Pages:
- 256
- Dimensions:
- 21.5 x 0.9 x 13.9 centimetres
- Genre:
- Nonfiction,Social Sciences, Popular Culture,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The Birth (and Death) of the Cool by Ted Gioia In the 20th century, the concept of "cool" became a defining aspect of American culture, symbolizing style and sophistication. However, as Gioia argues, this notion of cool has become increasingly fragile, manipulated by various forces to the point of near-obsolescence. The author explores how the media, entertainment, fashion, and social institutions have contributed to the erosion of cool, revealing a new cultural tone that values sincerity and authenticity. Gioia's thought-provoking book examines the history of cool, tracing its origins in the Jazz Age and its iconic status in the 1950s. He shows how the concept has been stretched and pushed to a breaking point, ultimately leading to its decline. By investigating the cultural forces behind the loss of cool, Gioia sheds light on the emergence of a new tone, one that prioritizes earnestness and genuine expression. This book offers a fascinating insight into the complexities of cultural identity and the power of ideas to shape our values and aspirations.
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