Enge, Eric

The Art of Seo: Mastering Search Engine Optimization

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ISBN 13:
9781098102616
author:
Enge, Eric
format:
Paperback
publisher:
O'Reilly Media
language:
English
Publication Year:
2020
Pages:
925
Dimensions:
23.3 x 17.8 x 3.9 centimetres (1
Genre:
Computers, Web, Search Engines,
Condition:
New
Availability:
Item usually sent within 10 working days
£42.65

Description

The Art of SEO Mastering Search Engine Optimization by Eric Enge, Stephan Spencer and Jessie Stricchiola is a comprehensive guide to search engine optimization. This fourth edition provides an in-depth education on the latest SEO strategies, tools and techniques, including how generative AI can be used to support SEO efforts. With expert guidance, you'll learn about the intricacies of internet search, the underlying theory of search engines and their algorithms, and how to track results and measure success. You'll also discover opportunities for visibility in mobile, local, vertical, social, and voice search, as well as how to build a competent SEO team with defined roles. Whether you're new to SEO or an experienced practitioner looking for ongoing support, this book provides valuable insights into the future of search and internet discoverability.

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