Bland, David J.
Testing Business Ideas
- ISBN 13:
- 9781119551447
- author:
- Bland, David J.
- format:
- Paperback / softback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2019
- Pages:
- 368
- Dimensions:
- 18.8 x 23.8 x 1.7 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Testing Business Ideas: A Practical Guide to Rapid Experimentation Effective business model testing can make all the difference in the success of a new venture. Unfortunately, 7 out of 10 new products fail to deliver on expectations. This practical guide helps to reverse that statistic by providing a library of hands-on techniques for rapidly testing new business ideas. By systematically testing business ideas, you can dramatically reduce the risk and increase the likelihood of success for any new venture or business project. The book builds on the internationally popular Business Model Canvas and Value Proposition Canvas, integrating Assumptions Mapping and other powerful lean startup-style experiments. With practical tips and a user-friendly format, you'll be able to make informed decisions that aren't based on intuition or guesswork.
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