Baer, Jay
Talk Triggers
- ISBN 13:
- 9780525537274
- author:
- Baer, Jay
- format:
- HardBack
- publisher:
- Portfolio
- language:
- English
- Publication Year:
- 2018
- Pages:
- 272
- Dimensions:
- 22.86 x 15.24 x 1.6 centimetres
- Genre:
- 22.86 x 15.24 x 1.6 centimetres, Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Talk Triggers: A Practical Guide to Creating Customer Conversations. Word of mouth is a powerful driver of purchasing decisions, influencing up to 90% of all purchases. Yet, despite its importance, many companies lack a strategy for generating customer conversations. This book provides a practical guide on how to use operational differentiators to create customer chatter. The key to activating word of mouth lies in offering something unique and exceeding expectations. Companies that dare to be different and deliver exceptional experiences are more likely to generate involuntary word of mouth. By understanding this concept, businesses can develop strategies to create customer conversations that drive growth and loyalty. With over 30 real-world examples, Talk Triggers offers a compelling and relevant guide for any business looking to harness the power of word of mouth.
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