Isaac, Mike
Super Pumped
- ISBN 13:
- 9780393358612
- author:
- Isaac, Mike
- format:
- Paperback
- publisher:
- WW Norton & Co
- language:
- English
- Publication Year:
- 2020
- Pages:
- 416
- Dimensions:
- 211mm / 140mm
- Genre:
- Science Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Super Pumped: The Battle for Uber is a gripping account of the rise and fall of the Silicon Valley startup that revolutionized the way we move people and goods. Mike Isaac, a New York Times technology correspondent, presents a dramatic story of power struggles, corporate culture, and the perils of blind worship of startup founders.
From its near-instant rise to becoming a "unicorn" valued at billions, Uber's story is one of rapid upheaval in Silicon Valley. Isaac recounts the company's pitched battles with taxi unions and drivers, its toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.
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