Isaac, Mike
Super Pumped: The Battle for Uber
- ISBN 13:
- 9780393652246
- author:
- Isaac, Mike
- format:
- Hardback
- publisher:
- WW Norton & Co
- language:
- English
- Publication Year:
- 2019
- Pages:
- 408
- Dimensions:
- 24.4 x 16.5 x 3.6 centimetres (0
- Genre:
- Business, Business History, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The dramatic story of Uber's rise and fall is told in Super Pumped. In June 2017, Travis Kalanick was ousted from his role as CEO after a brutal year for the company. Mike Isaac presents the story against the backdrop of rapid upheaval in Silicon Valley. Uber had catapulted to the top of the tech world with billions in venture capital dollars and led by a brash and ambitious founder. However, this success came at a cost, including pitched battles with taxi unions and drivers, a toxic internal culture, and bare-knuckle tactics devised to overcome obstacles. Isaac recounts how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO. The result is a corporate cautionary tale about the perils of startup culture and the dangers of blind worship of startup founders.
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