Ryan, Jeff
Super Mario
- ISBN 13:
- 9781591845638
- author:
- Ryan, Jeff
- format:
- Paperback
- publisher:
- Penguin
- language:
- English
- Publication Year:
- 2013
- Pages:
- 32
- Dimensions:
- 12.9 x 2.3 x 19.8 cm
- Genre:
- Business, Finance & Law, Biographies & Histories, Business & Economic History, ,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The story behind Nintendo's rise to success begins with a single game. In 1981, the company was struggling, but its president had an idea. A young artist named Shigeru Miyamoto designed a new game for the unsold arcade cabinets, featuring an angry gorilla and a small jumping man. Donkey Kong was a huge hit, generating $180 million in revenue in its first year alone. This success launched the career of Mario, a character who would go on to star in over 200 games, generating billions of dollars in profits. But how did a simple game become so popular? Super Mario tells the story behind Nintendo's games, explaining how a Japanese trading card company rose to dominate the video-game industry. The book explores the key factors that contributed to Nintendo's success, from innovative game design to clever marketing strategies. With its engaging narrative and in-depth analysis, Super Mario is a fascinating look at one of the most iconic companies in gaming history.
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