Nightingale, Virginia

Studying the Television Audience

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ISBN 13:
9780415143981
author:
Nightingale, Virginia
format:
Paperback
publisher:
Routledge
language:
English
Publication Year:
1996
Pages:
184
Dimensions:
23 x 15.4 x 1.6 cm
Genre:
Media studies
Condition:
New
Availability:
Item usually sent within 10 working days
£42.66

Description

Studying Audiences: The Shock of the Real by Virginia Nightingale provides a critical overview of cultural studies research into the television audience. This comprehensive analysis evaluates five key projects that shaped the field of television audience research, including work on Nationwide and EastEnders. Nightingale examines how central tenets within audience studies have been challenged by discourses of post-colonialism, fan activism, and new theories of writing, arguing that audience research is a multi-faceted activity. By tracing the development of ethnographic research methods and their application to television programmes, Nightingale offers insights into the evolution of audience studies. This book is an important contribution to our understanding of how people engage with television and its cultural significance.

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