Malik, Fredmund
Strategy: Navigating the Complexity of the New World
- ISBN 13:
- 9783593506111
- author:
- Malik, Fredmund
- format:
- HardBack
- publisher:
- Campus Verlag
- language:
- English
- Publication Year:
- 2017
- Pages:
- 401
- Dimensions:
- 161 mm X 233 mm
- Genre:
- Business, General, Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Fredmund Malik's groundbreaking work, Strategy, offers a comprehensive framework for navigating the complexities of the modern business world.
The author's pioneering approach addresses the root causes of economic and social crises, revealing how neoliberalism and misplaced focus on shareholder value have led to significant misallocations of resources. In response, Malik has developed innovative strategic tools that enable organizations to reposition themselves and enact structural reform.
This fully revised second edition explores the impact of technological innovations on business and outlines effective cybernetic systems for strategic navigation. It also discusses patterns of transformation and the economic dynamics that will accompany them, providing leaders with revolutionary new methods to master these strategies with precision and speed.
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