Ramirez, Rafael
Strategic Reframing
- ISBN 13:
- 9780198820666
- author:
- Ramirez, Rafael
- format:
- Paperback
- publisher:
- Oxford University Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 288
- Dimensions:
- 23.5 x 15.6 x 1.6 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Strategic Reframing: The Oxford Scenario Planning Approach provides a comprehensive guide to scenario planning, a key strategy for navigating today's turbulent and uncertain world. Written by three experts in the field, this book presents a rigorous yet practical approach to supporting strategy and public policy. The authors explore how learning with scenario planning can be supported through re-framing and re-perception, and how this iterative process can be embedded in corporate or government settings. Six case studies are used to illustrate key concepts and demonstrate the effectiveness of The Oxford Scenario Planning Approach (OSPA). This book is an accessible introduction to scenario planning for both beginners and experienced practitioners, making it a valuable resource for anyone seeking to develop their skills in this area.
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