Blake Mycoskie
Start Something That Matters
- ISBN 13:
- 9780753540244
- author:
- Blake Mycoskie
- format:
- Paperback
- publisher:
- Virgin Books
- language:
- English
- Publication Year:
- 2012
- Pages:
- 208
- Dimensions:
- 21.4 x 13.4 x 2 cm
- Genre:
- Business, Finance & Law, Management,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Blake Mycoskie's inspiring story began with a chance encounter in Argentina, where he met children who couldn't afford shoes due to injuries caused by worn-out footwear. Instead of starting a charity, Blake created TOMS Shoes, a for-profit business that merged activism and fashion. With the help of a local shoemaker, Blake developed the alpargata canvas shoe, which became a staple in farmers' and gauchos' daily attire. The company's mission to give a pair of new shoes to a child in need for every pair sold was born out of this experience. Over three years, TOMS has grown into a successful brand, now worn by celebrities like Keira Knightley, Scarlett Johansson, and Tobey Maguire. In "Start Something That Matters", Blake shares the six counterintuitive principles that have guided TOMS' growth, including making business personal, being resourceful without resources, and staying humble. This book is part of a special initiative where Random House will provide a new book to a child in need with every copy sold.
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